Visit Huntington Beach (VHB) is the official Destination Marketing Organization (DMO) for Huntington Beach, California.
A non-profit 501(c)(6) organization, Visit Huntington Beach promotes tourism to Huntington Beach to increase overnight stays in Huntington Beach Hotels. VHB received its accreditation from Destination Marketing Association International (DMAI) in 2012.
Visit Huntington Beach Mission
The mission of Visit Huntington Beach is to market and sell Huntington Beach's Surf City USA brand experience as the preferred quintessential California beach destination leading to increased visitor spending and enhanced quality of life for residents.
For more information about Visit Huntington Beach and its initiatives, view the 2014-2015 Annual Report and 2015-16 Destination Marketing Plan.
Visit Huntington Beach consists of a team of dedicated staff members and board members working toward a more successful Huntington Beach. A non-membership organization, its partners consist of the City of Huntington Beach, all Huntington Beach hotels and visitor-serving businesses, and visitor-serving organizations in Huntington Beach. For questions regarding partnership, please view our Partner Benefits section or contact a staff member.
Visit Huntington Beach was formed in 1989, just prior to the opening of the city's first resort hotel, The Waterfront Beach Resort, a Hilton Hotel. Knowing the hotels would need help marketing to the appropriate audience, VHB's founders partnered with the Huntington Beach Chamber of Commerce and City of Huntington Beach to begin a destination marketing program. VHB is the only local organization charged with the responsibility of promoting tourism and encouraging its continued growth in the city.
Today, 3.5 million visitors come to Huntington Beach from outside Orange County each year. These visitors support 4,500 local jobs and generate over $352 million in annual visitor spending. Tourism jobs now account for 4% of the total employment in Huntington Beach.
Visitor spending also provides over $11 million of tax revenue for the City of Huntington Beach each year. Of that, over $8 million comes via the Transient Occupancy Tax (TOT), a tax that is only charged to overnight visitors staying in Huntington Beach hotels. Money generated by TOT receipts help keep Huntington Beach beaches clean, roads and street signs maintained, and visitors safe, thereby promoting return and future visits and continued increases to TOT revenue.
Visit Huntington Beach has a strong commitment to transparency and accountability in our program of work.