Surf shops are a staple of the Huntington Beach community - some with roots dating all the way back to the 50s. The second you set foot in Surf City USA®, you're immediately struck by the city's beachy and surf vibe. Iconic surf shops are sprinkled throughout the city that really set the tone, and beach lovers and surfers alike will feel right at home here. Whether you’re looking for a surfboard, beachwear, or just doing some shopping, these Huntington Beach surf shops have got you covered. 


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Huntington Surf & Sport Inside a picture of surfboards lined up

Sitting on the corner of Pacific Coast Highway and Main Street, Huntington Surf & Sport (HSS) has been serving up great deals since 1978. You'll find an array of surf necessities from wetsuits and fins to clothing and surfboard rentals. And when you're done shopping, stop and grab a coffee, pastry, or sandwich at Java Point located just inside HSS. 


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Jack's Surfboard Shop Main Entrance

For over 60 years, Jack's Surfboards has been an Orange County icon and Southern California favorite for surfboards, wetsuits, clothing, footwear, and accessories. With locations all along the Southern California coast, their flagship store in Downtown Huntington Beach is a destination spot for surfers and surf fans from all over the world. Their shop is separated by men's women's and kids, along with their Garage Skateshop. Walk outside and see the Surfing Walk of Fame and Huntington Beach Pier


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Rockin Fig Shop in the front

Located at the end of Main Street, Rockin' Fig Surf Headquarters is another Huntington Beach local favorite. The shop features a large selection of surfboards for all kinds of riders and styles. Each board is "hand-shaped, airbrushed, and glassed to perfection." You'll also find deals on some of the biggest brand names in the industry including Billabong, Spy, Lost, and more. 

SMKFLWR Two Girls wrapping their arms around each other

SMKFLWR, a surf-inspired California clothing and lifestyle brand with a habit of giving back, has its flagship store in downtown Huntington Beach. Not only do they have their own collection of clothing, hats, and accessories, SMKFLWR has unique pieces with designs you won't find anywhere else. If you are looking a luxury and authentic casual chic clothing, SMKFLWR has got you covered. They even have an indoor halfpipe at the back of their store. 

Rip Curl Front Entrance in Huntington Beach

As one of the most notable brands in the industry, Rip Curl is a must-stop shop on Pacific Coast Highway directly across from the sand. Stop in to shop their newest collections of clothing, swimwear, and groom gear. You'll also find their Rip Curl wetsuits, custom boardshorts, surfboards covers, and more. Shopping here will get you fitted for the Surf City USA lifestyle. 


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Katin Surfshop Front Entrance in Huntington Beach

Established back in 1954, Katin Surf Shop is a staple in the surf community. As the first brand in California to make surf trunks, Katin was founded with custom boat shorts made from the same canvas fabric originally used for boat covers. Today, the surf shops remain a popular destination along Pacific Coast Highway to shop for surf gear, clothing, flannels, and of course surfboards. 


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Hyatt Regency Huntington Beach

The iconic phrase "toes on the nose" was first coined by Surfer Magazine founder John Severson in 1961. Nearly 30 years later, the Toes on the Nose brand was founded by Tom Noble and Doug Bunting. One of their flagship stores can be found in the Hyatt Regency Huntington Beach Resort & Spa featuring their collection of clothing, along with surf lessons and bike rentals. Sport the style of Huntington Beach and pick up some chic beach attire today. 


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Sport of Kings Forever Young

Inspired by the life journey of two friends, Sport of Kings is a newer brand on the scene founded in 2015. As a "Home-Grown brand made with quality, not quantity," Sport of Kings offers a range of clothing and caps with designs all created in-house. The quality is premium, authentic, timeless, and locally made. You can find their flagship store located inside Pacific City right along Pacific Coast Highway. 

17th St. Board Shop

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17th St. Board Shop Entrance

Located on 17th Street in downtown Huntington Beach, 17th St. Board Shop brings the old school and new school vibe feel. Owned by Bud Llamas, here you can find an assortment of new and used surfboards, skateboards, gear, and repair services. Pick up a surfboard and hit the Huntington Beach local surf.