Allison Hata
Writing offers a new way for me to look at the world, whether it's understanding the personal story of a male breast cancer survivor or predicting fall's biggest footwear trends. I learn something with each assignment I take, be it a travel story that has me visiting a tiny island in Asia or exploring the local culinary gems in New York City.
My day job is at an Orange County-based publishing company, Firebrand Media, where I manage a group of regional and lifestyle titles. I also work as a freelance writer covering travel, fashion, retail, beauty and food, as well as a freelance marketing consultant with agency experience in the professional services, consumer packaged goods and nonprofit fields.
I graduated from California State University, Northridge, with a degree in journalism, and I currently live in Orange County.
Views of palm trees and the pier are fitting for this surf-inspired deli where sauces are made in-house, locally baked bread is delivered fresh daily and chefs approach sandwiches with culinary creativity befitting a Michelin-starred meal. 

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Don’t write off this stellar sub shop as just another chain —
In the charming
Fresh ingredients from local vendors help 