The 1960s marked an era of heightened development pressures. Signal Landmark acquired the 2,000 acres of Bolsa Chica with plans for a massive housing development and marina. This spurred significant backlash from state officials and the community, eventually leading to the preservation of a portion of the wetlands. By 1973, 300 acres of wetlands were designated as the original Bolsa Chica Ecological Reserve.
In response to growing concerns about environmental degradation, local activists took action. In 1976, members of the League of Women Voters formed Amigos de Bolsa Chica, or "Friends of Bolsa Chica," to advocate for the preservation of more wetlands. Their efforts helped lay the groundwork for future conservation initiatives.
The landscape of Bolsa Chica continued to evolve, and in 1990, the Bolsa Chica Conservancy was formed to help focus on preserving all 1,700 acres of wetlands and mesas in the area (another group, the Bolsa Chica Land Trust, was formed a few years later). The upland mesa habitat serves as essential nesting ground and shelter for various wildlife species, reinforcing the ecological importance of this region as part of a larger salt marsh ecosystem.