Transparency & Accountability

Visit Huntington Beach’s Mission: To market and sell Surf City USA’s brand experience as the preferred quintessential California beach destination leading to increased visitor spending and enhanced quality of life for residents.

Visit Huntington Beach is Surf City USA's official destination marketing organization (DMO). Visit Huntington Beach is a private, non-profit 501(C)(6) organization and not a department of the City of Huntington Beach. Visit Huntington Beach is fully accredited by Destination Marketing Organization International (DMAI), and meets or exceeds its 89 standards within 16 domains, or areas of work, for international accreditation. We are one of only 195 DMOs worldwide to have received this designation.

Our organization values transparency and accountability, professionalism and quality, vision and a strategic focus, creativity and innovation, sustainability and efficiency, along with visitor, partner and community-driven points of view. As part of this effort, we are pleased to provide online information dedicated to transparency and accountability in our DMO operations and program of work.

For additional information, please email us at You may also call our business office Monday through Friday, 8:30 am – 5:00 pm, at 714-969-3492.

Administration & Operations

Annual Reports; Destination Marketing Plan

Hotel Taxes, Assessments and Trends

Affiliations & Associations