The new website incorporates Huntington Beach’s classic brand style and voice into a fresh, fun aesthetic with dynamic visuals and streamlined content designed for a more narrative, interactive experience and robust planning tools for visitors and locals.
“The newly redesigned Surf City USA website is the first wave of VHB’s new digital destination marketing initiatives,” said Omark A. Holmes, CMO, Visit Huntington Beach. “Leveraging technology to reach audiences from around the globe and provide information that is relevant, compelling and brings them to experience Surf City USA is critical in the increasingly competitive digital landscape.”
Created with the user experience in mind, the website includes many features to help users quickly and easily navigate the site to find what they need. New features include:
Improved “Look Ahead” Navigation to reduce the number of user clicks to navigate the site.
Better integration of maps, blogs, videos, social media feeds, and virtual reality content.
Trip Builder Module enables uses to favorite businesses, events and offers to an itinerary that can be shared with others.
ADA-compliant components for a more inclusive interactive experience.
Rapid Response Functionality allowing the site to be compatible with all browser and mobile and tablet devices.
Additionally, the website elevates its business-to-business efforts through the secondary navigation menu where users can find information on meetings, travel trade, media, partners, and film.
“As the tourism industry continues to recover and demand for travel rises, we are excited to further engage and inspire visitation to Huntington Beach through our new website redesign,” said Kelly Miller, president & CEO, Visit Huntington Beach. “The interactive content, improved navigation, and digital storytelling will give users a better understanding of the destination's diverse offerings and encourage users to create their own tailored Surf City USA experience through the trip-building tool.”
For more Huntington Beach information, please visit SurfCityUSA.com.
About Visit Huntington Beach
Visit Huntington Beach is the official destination marketing organization of Huntington Beach, Surf City USA®. One of Southern California’s premier coastal destinations, Huntington Beach is the ideal location for a California family vacation, active outdoor adventure trip or relaxing weekend getaway. With 10 miles of wide-open beaches, Huntington Beach is a destination of choice for vacationers and business travelers alike. To plan your Surf City USA® vacation, or to learn more about Huntington Beach, see the Visit Huntington Beach website at www.surfcityusa.com or call 1-800-729-6232 for a free Visitors Guide.
Surf City USA® is a registered mark of Visit Huntington Beach