Huntington Beach, Calif. — November 20, 2023 — Visit Huntington Beach (VHB), the official destination marketing organization of Huntington Beach, Calif., announced today that Michelle Devine, CDME, CMM, HMCC will join the Visit Huntington Beach team as vice president of sales. 

Devine brings over twenty-five years of hospitality expertise in the southern California market, spanning sales, marketing, and branding, including thirteen years of sales leadership working for both hotels and destinations such as St. Regis Monarch Beach Resort & Spa, Irvine Company, Balboa Bay Resort, and most recently as the national account director for Visit Newport Beach. Her comprehensive background contributes to her first-rate customer service and her ability to meet the needs of clients, hotels, and local partners simultaneously. She is an active member of the California DMO Alliance, Financial & Insurance Conference Professionals, SITE SoCal, and Meeting Professionals International. 

“I am excited to join Visit Huntington Beach during such an important time in the travel and tourism industry,” said Devine. “As group business continues to grow in Huntington Beach, this is an opportunity to develop a comprehensive strategy to amplify Huntington Beach’s economic vitality and brand presence as a premier beach destination for group business, meetings, events, and more.”

Devine will draw on her extensive experience and proven track record implementing strategic priorities that successfully penetrate and develop vertical markets by aligning the organization’s sales initiatives with VHB’s new 3-year strategic plan to drive year-round group business, particularly in untapped markets and shoulder off-season meetings.

“Continuing to build an even stronger team and cultural foundation is essential for VHB and our stakeholders as we look toward LA 2028 and the Paralympic Games, and prepare to welcome the world to Southern California,” shared Kelly Miller, president & CEO, VHB. “Michelle is a talented sales professional with a keen understanding of the value of Huntington Beach as a destination, and we’re stoked to have her join our group sales team.”

Devine will officially begin her role as vice president of sales on December 11, 2023.

About Visit Huntington Beach 

Visit Huntington Beach is the official destination marketing organization of Huntington Beach, Surf City USA®. One of Southern California’s premier coastal destinations, Huntington Beach is the ideal location for a California family vacation, active outdoor adventure trip or relaxing weekend getaway. With 10 miles of wide-open beaches, Huntington Beach is a destination of choice for vacationers and business travelers alike. To plan your Surf City USA® vacation, or to learn more about Huntington Beach, see the Visit Huntington Beach website at or call 1-800-729-6232 for a free Visitors Guide.


Surf City USA® is a registered mark of Visit Huntington Beach.