HUNTINGTON BEACH, Calif. – May 12, 2025 – Visit Huntington Beach, the official destination marketing organization for Surf City USA®, is proud to announce the appointment of JNS Next as its new Agency of Record (AOR). Following a competitive review process, JNS Next has been selected to lead strategic marketing, creative development, and brand campaigns to further elevate Huntington Beach as a premier travel destination.
JNS Next, an award-winning, full-service creative and advertising agency with tourism and destination marketing experience and brand expertise, will work closely with Visit Huntington Beach to enhance its brand presence, drive tourism, and engage both domestic and international travelers through innovative, data-driven campaigns.
“We look forward to partnering with JNS Next as we enter an exciting new chapter for Visit Huntington Beach,” said Omark A. Holmes, Chief Marketing Officer of Visit Huntington Beach. “Their creative vision, strategic insight, and deep understanding of destination marketing will play a critical role in telling the Surf City USA® story in fresh and compelling ways.”
“We are honored to be selected as the Agency of Record for Visit Huntington Beach,” said Garry Sage, President & CEO of JNS Next. “Huntington Beach is an iconic destination with a globally recognized brand. We look forward to bringing our passion for tourism and strategic creativity to elevate Surf City USA® and inspire travelers from around the world.”
The partnership officially begins July 1, 2025, with new initiatives expected to launch later this year.
For more information about Visit Huntington Beach, please visit www.surfcityusa.com.
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