Huntington Beach, Calif., October 30, 2012 - The Huntington Beach Marketing & Visitors Bureau is pleased to announce its new licensing program for the Surf City USA® brand.

As an originator of surf lifestyle, fashion, and music, Huntington Beach has captured the imagination of the millions who visit annually for the great weather, waves, wide beaches and diverse attractions.   The Huntington Beach Marketing and Visitors Bureau (HBMVB), in conjunction with its licensing partner, Nautilus Global Solutions LLC, are working to enhance the official brand for Huntington Beach.

With the new licensing program, the HBMVB plans to distribute authorized licensed and Surf City USA branded products within both domestic and international markets, from food and beverages, to apparel and accessories.  Nautilus will work closely with the Bureau to market the authentic brand based on Southern California's beach culture and active outdoor lifestyle, while simultaneously creating a network of companies that will be Surf City USA licensees, who will offer products and services that highlight and promote Huntington Beach.

The Bureau retains numerous trademark registrations for the Surf City USA® brand and anticipates a growing market for its officially branded products in both domestic and international markets.

"We are pleased to reengage our licensing program for the Surf City USA brand and look forward to continuing to use it as an integral part of our promotion strategy for Huntington Beach as the epicenter for surfing and surf culture" said Steve Bone, President and CEO of the Huntington Beach Marketing and Visitors Bureau. "Our investment in the brand has helped us create a significant lifestyle brand that complements and solidifies our status as the premier overnight Southern California beach destination."

"Our goal is to build a strong base of authorized licensees to provide premium products as we continue to establish the Surf City USA brand," said Don Carnegie, Co-President of Nautilus.  "The licensing program will allow tourists and residents alike to be a part of the exciting lifestyle by personally experiencing the Surf City USA brand through the products and services that will be offered." said Ardelle St.George, Co-President of Nautilus. 

The much anticipated launch of the Surf City USA® line of authorized merchandise will to debut this fall.


About the Huntington Beach Marketing and Visitors Bureau

The Huntington Beach Marketing and Visitors Bureau is the official destination marketing organization of Huntington Beach, Surf City USA®. One of Southern California's premier coastal destinations, Huntington Beach is the ideal location for a California family vacation, relaxing weekend getaway, or group conference.

With 10 miles of wide-open white sand California beaches, Huntington Beach is a destination of choice for vacationers and business travelers alike. To plan your Surf City USA® vacation, or to learn more about

Huntington Beach, visit the Huntington Beach Marketing and Visitors Bureau website at or call 800-729-6232 for a free Visitors Guide.

 Nautilus Global Solutions LLC/St. George & Carnegie is the licensing arm of ST.GEORGE & CARNEGIE, an intellectual property and corporate law firm.  We would like to invite you to become a part of our New SURF CITY USA® Licensing Program either as an authorized licensee of SURF CITY USA® products and services or to buy authorized SURF CITY USA® branded products and services.  NAUTILUS handles brands in all types of industries, from technology to entertainment.

To learn more about licensing opportunities with the SURF CITY USA® brand, please contact Ardelle St.George & Don Carnegie from NAUTILUS GLOBAL SOLUTIONS LLC/ST.GEORGE & CARNEGIE at (949) 854-8405 or via email at

 Surf City USA® is a registered mark of the Huntington

Beach Marketing and Visitors Bureau.



Nautilus Global Solutions LLC/St. George & Carnegie

Ardelle C. St. George

Ph: 949-954-8405