Huntington Beach, Calif. – June 28, 2016 — Visit Huntington Beach (VHB) and the Downtown Business Improvement District (HBDBID) are partnering with the City of Huntington Beach to expand the Surf City USA Ambassador Program through the summer season.  The pilot program extension will run on Friday and Saturday nights from 7 p.m. to 3 a.m. through September 3, 2016.  Ambassadors will primarily be located between Pacific Coast Highway and the first three blocks of Main Street, and bounded by 3rd Street, Orange Street, and 5th Street.

“We are thrilled to announce the expansion of the popular Downtown Huntington Beach Ambassador Program to now include nighttime weekend coverage during our community’s popular summer season. This well-planned cooperative effort between Visit Huntington Beach, the Huntington Beach Downtown Business Improvement District, and the City of Huntington helps to ensure a thoroughly enriching Surf City USA experience for visitors and residents alike,” stated Visit Huntington Beach’s President & CEO, Kelly Miller.

The Surf City USA Ambassador Program was launched in 2015 to promote a healthy, fun and family-friendly environment in downtown Huntington Beach, to greet and answer visitor questions, and to respond quickly to calls from downtown businesses regarding nuisance behavior from the general public. The daytime program operates year-round on weekdays from 11 a.m. to 6 p.m., except Tuesday from 12:30 p.m. to 9:00 p.m. for Surf City Nights, and on Fridays and Saturdays from 10:30 a.m. to 7 p.m.

This year’s summer pilot program extends its hours on these two weekend nights significantly to 3 a.m. both evenings, with the evening program managed by Hospitality Ambassadors, LLC, based in Huntington Beach.

“The Huntington Beach Police Department greatly appreciates Visit HB’s sponsorship of the Ambassador Program,” according to City of Huntington Beach Police Chief Robert Handy. “The initial pilot program last year was a success and we seek to improve upon that success this summer. The partnership gave our officers another set of eyes and ears in the Downtown community, built trust with local businesses and residents, and provided outstanding customer service. Our officers are looking forward to the extension of this program as we welcome our residents and visitors to enjoy all that Downtown Huntington Beach has to offer this summer.”

Nicole Thompson, President of the Huntington Beach Downtown Business Improvement District, also expressed enthusiastic support for the program. “HBDBID is so appreciative of the willing spirit displayed by all, as we jointly designed an expanded Ambassador program to now include weekend evenings. It’s a win-win for everyone.”

About Visit Huntington Beach
Visit Huntington Beach is the official destination marketing organization of Huntington Beach, Surf City USA®. One of Southern California’s premier coastal destinations, Huntington Beach is the ideal location for a California family vacation, active outdoor adventure trip or relaxing weekend getaway. With 10 miles of wide-open white sand California beaches, Huntington Beach is a destination of choice for vacationers and business travelers alike. To plan your Surf City USA® vacation, or to learn more about Huntington Beach, see the Visit Huntington Beach website at or call 1-800-729-6232 for a free Visitors Guide.

Surf City USA® is a registered mark of Visit Huntington Beach.