Traveling to Huntington Beach? Be prepared to travel responsibly and bring a face mask. While here, please be mindful of your surroundings and thoughtful of others: social distancing, wearing face coverings, and washing your hands. Huntington Beach is doing everything it can to be clean and safe so you can stay healthy and enjoy beautiful Surf City USA.

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Surf City USA Ambassador Program 

The Huntington Beach Ambassador Program began in July 2014 as a 10-week pilot program in Downtown Huntington Beach and has proven to be a valuable resource for downtown business owners and patrons. Designed to provide hospitality on the streets and improve public safety perception, the program is a public-private partnership with Visit Huntington Beach, the Downtown Business Improvement District, and the City of Huntington Beach.

Administered by Visit Huntington Beach, the program provides an Ambassador in Downtown Huntington Beach 365 days of the year. Ambassadors answer visitor questions and act as eyes and ears to improve public safety. While on duty, Ambassadors can also escort downtown employees to their cars upon request.

Current Ambassador Program hours are 12 pm to 5 pm on weekdays and 11 am to 6 pm on weekends, except on Tuesday when hours are 1 pm to 9 pm to support Surf City Nights.

Partners can reach Ambassadors by calling or texting (714) 794-9313 during the hours listed above. For questions regarding the program, please contact Nicole Llido.